We can’t tell you how many times we’ve heard a client say “I had a website built for me, and when I needed it update I could no longer get in contact with the person who built it.” This is a pet peeve for us here at Webdroid, because why would you do all of the work of building website, to then go MIA on your client?? 😪 We know as web developers and software engineers that even the most beautiful websites are USELESS if they aren’t results driven. How many visitors have visited your website? Where is your target demographic located? How old are they? These are all examples of critical questions that must be routinely answered to have a well performing website.  

In todays day and age, we have so many tools at our disposal that allow us as business owners to “Do It Ourselves”, but is this the best route for you and your business? Is potentially saving a coin in the short-term truly beneficial for our business in the long term? Maybe it is sometimes, but often times it could stunt our businesses growth and keep us from reaching new heights. Because we have to maintain the tools ourselves, we may spend valuable time updating the website when you the business owner could be spending your time in more critical areas that would yield more critical results for your business. Below we give you five reasons why your business should be maintained by a professional instead of you maintaining it yourself.

🧿 Analytics and Data Monitoring - This is arguably one of the most pivotal of all functions for a web master to consistently have a grasp on for his clients. Website analytics will hold the key to where your clients are finding you, what the demographic breakdown is, what types of devices patrons are mostly viewing your website on (mobile, tablet, or desktop), and answer the critical questions like how you can scale your business in the future.

🧿 Ongoing support for better SEO -  All websites should come with some form of a SEO strategy whether it be keyword research, alt text for images, a strategy to gain backlinks, etc. but odds are you won’t be able to have the robust SEO strategy you want right at the launch of your website. You’ll need to work on it over time, and this is where a web developer professional can help you immensely.

🧿 Cyber Security Protection and Protection From Hackers - When it comes to the protection of your website from hackers and those who seek to infiltrate your websites sensitive information, there isn’t more important need for someone to consistently monitor your website. This is especially the case when it comes to #ecommerce platforms. Having an updated SSL certificate to protect your patrons from having their credit card information stolen is essential to you and your business being reputable dealers.

🧿 Updating Graphics and Content - This is most people think of when considering web maintenance services. Their website is a bit outdated and needs to be updated with new graphics and content. This is usually the extent of maintenance for most “do-it-yourselfers” and 

🧿 A/B Testing - Say you want to introduce a new product and/or service to your customers, normally you may release a banner that says “We now offer BLANK!”, but maybe your systems, staff, or other areas of the business aren’t quite ready for the influx of clientele that you may receive so suddenly. That is why is is important to test your systems internally before opening up to the public. A/B testing could be the difference between having an awesome day and one filled with headaches because you and your staff were ready, but your website wasn’t. 

Webdroid can help you define what ongoing maintenance of your websites could look like moving forward into 2022. Use the link on our website to schedule a free consultation with us, and let’s grow together in 2022 🧿💭🔋

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